Question
-Considered if integrative (interest based) negotiations always results in a superior outcome o Is the Zone of Possible Agreement (ZOPA) always evident? o How does
-Considered if integrative (interest based) negotiations always results in a superior outcome
o Is the Zone of Possible Agreement (ZOPA) always evident?
o How does knowing your BATNA protect your interests in distributive negotiations?
o Is the reservation point in negotiations fixed, or does it evolve as negotiations proceed?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
