Considering case study $1$: GoPro: riding the waves of a changing market in the student's book: Foundation of Marketing, $(1)$ how did the development of GoPro meet the changing needs of consumers in the marketplace? $(2)$ Evaluate the forms of customer value provided by GoPro. $(3)$ Evaluate the promotional techniques used by the comapny to build its brand. $(4)$ What new market challanges face the brand and how should it respond?