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considering franchising to reach its aggressive growth targets, which means it is considering a _____ strategy. Forward Integration Backward Integration Horizontal Integration (Horizontal Acquisition) Cross-Subsidization
considering franchising to reach its aggressive growth targets, which means it is considering a _____ strategy. Forward Integration Backward Integration Horizontal Integration (Horizontal Acquisition) Cross-Subsidization None of the above
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Price Management Strategy, Analysis, Decision, Implementation
Authors: Hermann Simon, Martin Fassnacht
1st Edition
3319994557, 978-3319994550
