Considering McCain food's company, discuss the contextual factors that must be considered when developing a marketing strategy? Explain how you would ensure that the marketing strategy addresses traps associated with execution?

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Please read the required textbook readings before addressing the discussion questions.

Vila, O., Bharadwaj, S., Morgan, N., & Mitra, S. (2020). Is your marketing organization ready for what's next? Harvard Business Review. https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next

Dawar, N. (2013). Mind over marketing. Ivey Business Journal. https://iveybusinessjournal.com/publication/mind-over-marketing/