Question
Considering, Mondelezs markets' cultural and economic diversity and the distribution mix; should the communications and distribution structures be standardized rather than customized to answer how
Considering, Mondelezs markets' cultural and economic diversity and the distribution mix; should the communications and distribution structures be standardized rather than customized to answer how Mondelez International changes its distribution channels and marketing messages based on a target country? Or does this represent a conflict with humaning?
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Public Finance A Contemporary Application Of Theory To Policy
Authors: David N Hyman
12th Edition
0357442156, 978-0357442159
