Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which

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Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival automakers. Is there reason to believe that BMW's differentiation strategy has been successful in producing a competitive advantage? Why or why not?
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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