Considering Porter's ideas, draw on your experiences as a customer, employee, or business owner to describe how the dynamic between Porter's five forces will (or currently are) changing within an industry. Specifically, describe a change that you believe falls into the category of high immediacy and high impact, requiring a proactive strategic response from industry players (i.e., any of the organizations participating in the industry, such as suppliers, producers, retailers, or your business/employer). Begin your response by defining the industry you will discuss. Then, explain how the nature of competition is changing in that industry in Porter's terms (buyers, suppliers, new entrants, barriers to entry, and rivalry), although you do not necessarily need to use all of Porter's terms in your response. For example, you can choose to only focus on explaining how and why the "bargaining power of buyers" is changing and the significance of this change for your chosen industry. Remember to draw on your life experiences as a customer or employee or business owner in your response to illustrate your argument. If you are having difficulty identifying how an industry is changing, begin by considering whether political-regulatory, economic, social-cultural, or technological changes are or will affect your