Considering the change in Twitter i.e CEO Jack Dorsey develop a communications strategy for the change agent and the methods used to mitigate the threat of resistance to the change process.

Communication plan layout

Step 1: Assess the Situation, People, Channels and Needs

Step 2: Create the Change Communications Plan

Objectives based on the business goals (what success looks like) Key messages Communication strategies and tactics

Step 3: Prepare Key People for Their Critical Influencer Role (In this case, identify who in the company would be key people for influence: Management, Stakeholders, etc)