Question
Considering the different functional areas in any organisation of your choice, determine the important factors with in each functional areas which influence the capability of
Considering the different functional areas in any organisation of your choice, determine the important factors with in each functional areas which influence the capability of that organisation to implement its strategies.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
