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Considering the I/O Model of Above-Averag Returns, why would Lululemon be interested competing in the women's athletic apparel market? a. The company has capabilities in

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Considering the I/O Model of Above-Averag Returns, why would Lululemon be interested competing in the women's athletic apparel market? a. The company has capabilities in the production of women's athletic apparel. b. The leadership is well-positioned to appeal to female customers' needs. c. The company is using its expertise in apparel production to transfer to a new market. d. Industry trends suggest above-average growth

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