1. Considering the nature of the business environment today, do you think that Public Relations will play a more significant role or less significant role in future marketing communications strategies? Further to this, what role does social media play with regards to current PR trends? State your position and justify it, based on what you have learned in this course and based on your vision of the current and future business environment.
2. Assume you are responsible for planning an event such as a "Round the Mountain" trail run to raise funds for the local Food Bank in your community.What are your objectives?Consider both qualitative and quantitative objectives.Provide an example of 3 objectives and then 3 marketing strategies you will employ to show awareness and interest in your event based on these objectives