Question
Considering the segments in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle ? As
Considering the segments in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle ? As the product moves through the life cycle, how should the pricing strategy change ?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
