consists of individuals who participate in the purchasing decision and share the goals and risks arising from the decision. We have learned that this concept plays a vital bridging role in the firm by connecting key personnel across departments who have a stake in a particular buying decision and facilitating the flow of information and knowledge across units.

A$.$ customer$-$oriented company

B$.$ service$-$oriented company

C$.$ product$-$oriented company

D$.$ data$-$oriented company

E$.$ None of the above