consists of the competitive moves and business approaches that managers employ to attract and please customers, compete successfully, grow the business, respond to changing market conditions, conduct operations, and achieve the targeted financial and market performance.

concerns the actions management is taking to grow the business, build value for shareholders, and prove that the company's business model is viable.

is defined by its shareholder value proposition and its customer value proposition.

is defined by the offensive moves top management is employing to make the company's product offering more distinctive and appealing to buyers.

consists of the actions that management intends to employ to satisfy customers and boost long$-$term profitability.