Constraint Online $500 11 The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown Television Radio Audience per advertisement 110,000 18,000 30,000 cost per advertisement $1,500 $250 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authortred. (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact us your answer is zero enter "o". No of commercial Advertisement Alternatives 21 13 messages Television | Radio Online What is the location of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of approximately Constraint Online $500 11 The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown Television Radio Audience per advertisement 110,000 18,000 30,000 cost per advertisement $1,500 $250 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authortred. (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact us your answer is zero enter "o". No of commercial Advertisement Alternatives 21 13 messages Television | Radio Online What is the location of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of approximately
