Question
Construct a Conceptual Framework in Marketing using the following? CUSTOMER VALUE CUSTOMER SATISFACTION HUMAN NEEDS HUMAN WANTS COMPANY RESOURCES AND CAPABILITIES CORPORATE OBJECTIVE COMPETITIVE STRATEGY
Construct a Conceptual Framework in Marketing using the following?
CUSTOMER VALUE
CUSTOMER SATISFACTION
HUMAN NEEDS
HUMAN WANTS
COMPANY RESOURCES AND CAPABILITIES
CORPORATE OBJECTIVE
COMPETITIVE STRATEGY
MARKETING RESEACH
MARKETING MIX
PHILOSOPHIES OF MARKETING
COMPANY VISION AND MISSION
MARKETING ENVIRONMENT
SWOT ANALYSIS
SEGMENTATION, TARGETING, POSTIONING
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
