Construct a press release for the sport product or service selected for the Marketing Plan. The press release should follow the multiple paragraph "inverted pyramid" style.

The Nike walking shoe, which is proposed as Nike Comfy, is flat, soft and compressible as well as comfortable for walking. Nike Comfy would cater for individuals that DOES lot of walking or standing. Creating a product specifically for nurses or those who must succumb to wearing those "ugly nursing shoes" and giving them an option for a stylish and comfortable product gives Nike a greater market share. It is important to meet the needs of many types of consumers. The shoes must also not exceed an unreasonable price. Since it is reaching new market share, Nike should implement strategies that would attract new customers into the company. Some of the pricing strategies for new products that Nike would use effectively include price skimming. In price skimming, the company can charge higher prices during the introductory phase and lower them as competitors enter the market. Besides, the company can also use market penetration pricing approach where Nike sets the price of Nike Comfy very low to attract new customers and boost the growth of the product in the market.