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Construct a ProForma Income statement illustrating the Net Profit for positioning Clean Edge under both the Niche and Mainstream strategies. Be sure to incorporate the
Construct a ProForma Income statement illustrating the Net Profit for positioning Clean Edge under both the Niche and Mainstream strategies. Be sure to incorporate the financial impact of cannibalization
Given these financial results (from 3a.), under which positioning (niche or mainstream) would you suggest launching Clean Edge?
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