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Consumer Behavior and Segmentation The article The elements of value lists 30 different values capable of addressing four kinds of needs.How can a marketing professional

Consumer Behavior and Segmentation

The article "The elements of value" lists 30 different values capable of addressing four kinds of needs.How can a marketing professional apply this concept to practical use - provideat least three useful approachesto a company interested in improving value by following the concepts advocated in this article.

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