Question
Consumer behavior assignment. Research question: how can marketing managers leverage consumers attitude towards price and quality for strategy planning. The document should include an introductory
Consumer behavior assignment.
Research question: how can marketing managers leverage consumers attitude towards price and quality for strategy planning. The document should include an introductory page highlighting trends and culture, a literature review addressing consumer behavior towards price and quality. A recommendation using the 4p's as marketing strategy.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
