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Consumer Behavior: Define each Key Terms Perceptual Inputs Perceptual mechanism Perceptual outputs Zipping Zapping Flipping JND Subliminal perception Price perceptions External reference price Odd-Even pricing
Consumer Behavior: Define each Key Terms
Perceptual Inputs
Perceptual mechanism
Perceptual outputs
Zipping
Zapping
Flipping
JND
Subliminal perception
Price perceptions
External reference price
Odd-Even pricing
Country-of-origin effects
Perceived corporate image
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