Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept). Research into these factors can provide clues to reach and serve consumers more effectively.

By considering the above argument, discuss how following companies are approaching customers by targeting cultural, social, and personal factors.

SHAN (4 Marks)

SAMSUNG ELECTRONICS (3 Marks)

KHAADI (3 Marks)