Consumer Behaviour at Scholfields Honda

Buying an automobile is a lengthy process, and the sales associates at Scholfields Honda are experts at identifying how different shoppers arrive at different purchase decisions. Though some drivers are habitual Honda buyers, most consumers research brands and models before driving a vehicle off the lot. Whether an individual is shopping for a sports car, SUV, hybrid, or convertible, the issues of fuel efficiency, size, quality, and price are important considerations in the decision-making process.

What do customers feel about the alternative fuel vehicles? Do their evaluation of Honda gets affected by such consideration?

According to the sales consultant of Scholfields Honda, what are the steps that customers may generally follow to reach a buying decision. Refer to the stages in the decision making process.

What are the different criterion that customers will apply in their evaluations of Honda compared to the other cars? How do they reconcile the conflict involving criteria in which Honda is not really very good at?