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consumer behaviour Comparison of current digital channels relevant to the business and consumer against costs and benefits? example is health food products. Digital channel -
consumer behaviour
Comparison of current digital channels relevant to the business and consumer against costs and benefits?
example is health food products.
- Digital channel - social media / email marketing / display ads/ SEO
- Relevance
- Costs
- Benefits
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
