CONSUMER BUYING BEHAVIOR

1- A consumer is most likely to engage in __________ when she is in a good mood or when she is uninvolved in other activities.

inertiacognitive

decision-makingvariety

seekingmental

accounting

2)When the __________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.

-elimination-by-aspects

-conjunctive

-compensatory

-decisionlexicographic

3) A consumer who moves his or her ideal state upward is experiencing __________ recognition.

opportunity

search

habitual

need

4)

The __________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

absolute

differential

intensity

relative

5) The functional theory of attitudes was initially developed to explain how:

people identify with products.

attitudes facilitate social behavior.

attitudes are learned from family and friends.

attitudes change over an individual's lifetime.

6) Which of the following is considered a postpurchase process?

The shopping experience

Mood

Consumer satisfaction

Shopping orientation

7)A person who receives rewards and status because of hard work is said to have __________ status.

ascribed

hierarchical

achieved

longitudinal

8) In the diffusion of innovation process, which group is very slow to adopt new products and constitutes one-sixth of the population?

Innovators

Early adopters

Late adopters

Laggards