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Consumer Buying Process ( Keyboard Navigable Alternate Version ) Consumer Buying Process Beatrice works as a server in a local restaurant. Lately, her back and
Consumer Buying Process Keyboard Navigable Alternate Version
Consumer Buying Process
Beatrice works as a server in a local restaurant. Lately, her back and legs have been giving her trouble. One of her friends suggested that the shoes that she was wearing might not be optimal for standing on concrete floors and waiting on tables all day. She looked down at her four inch stiletto heels and decided that her friend might be correct. This began the buying process for Beatrice as she searched for a pair of shoes that could remain stylish, yet more comfortable during her long work shifts.
Place the steps in the buying process in order, from first to last.
tableNeed recognition,tableEvaluation ofalternativestablePurchasemerchandiseSelect merchandise,tablePostpurchaseevaluation
Match each of the options above to the items below.
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