Consumer Buying Process

Your task is to create a slide show that illustrates how a consumer goes through the consumer buying

process.

You should include the following topics in your slide show:

1.

Need Recognition

- Show the consumer becoming aware of their need via either internal or

external stimuli.

2.

Information Search

- a) Show the consumer searching for the internal or external sources they

would consult while making the decision.

3.

Information Search

- b) What is the evoked set for this need?

4.

Evaluation of Alternatives

- Consider the pros and cons for two of the consumer's main choices.

5.

Purchase

- Show the consumer buying it at an appropriate location.

6.

Post Purchase Behaviour

- What are the thoughts/questions that a consumer could have and

how they will think about the purchase?

Extension:

1.

Discuss how the company that makes the selected product will seek to influence consumer

choices at each stage of the process.

2.

Explain how the consumer might experience

cognitive dissonance (Mental Conflict