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Consumer Decision Making Process Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is

Consumer Decision Making Process

Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5- step buyer decision process presented in class differ and why. Maximum 3 pages, double- space, 1 inch margins, 11 point font)

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