Question
Consumer is always a rational human being. Hence economic basis for segmentation is the most appropriate method. Do you agree with this statement? Give reasons.
"Consumer is always a rational human being. Hence economic basis for segmentation is the most appropriate method." Do you agree with this statement? Give reasons.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
