Consumer products are products and services used by people for their personal use. Marketers categorize consumer products into several categories; this helps marketers determine the appropriate pricing, promotion, and placement strategy. In this activity, you will be asked to determine which product falls into which category.

Marketers classify consumer products by the way the products are used and the way that they are purchased. Four main product categories include specialty goods/services, shopping goods/services, convenience goods/services, and unsought goods/services.

Match the product type to the appropriate example of a real-life product

Product Product Type Convenience Product Unsought Product Milk Shopping Product Specialty Product Shopping Product Limited Edition Ford Mustang Specialty Product Perfume Unsought Product Life Insurance Convenience Product