Consumer Report The Consumer Report illustrates the aspects of your product offerings that are important to your consumers. In this exercise, you will "grade" your product based upon how well it is meeting the customer expectations. Keep in mind that the customer buying criteria represents the "perfect product" in the eyes of the consumer. However, supplying the perfect product may not always be feasible or cost effective for your company. You will need: The two Segment Analysis reports (pages 5 and 6) in the Round 0 Foundation Fast Track. In the customer buying criteria, (located on pages 5 and 6 of the Segment Analysis reports) you will find a range for both price and reliability (MTBF) that customers find acceptable. In the "Top Products" section (located at the very bottom of the segment analysis report), you will find your product's current price and MTBF Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade." For example, if the list price of your product is $31 while the acceptable range is $15-$35, then it would fall in the top of the range and earn a "C" grade. The chart below breaks down the price and reliability ranges from the customer buying criteria for the Low Tech segment with a corresponding grade. You will need to do a similar analysis for each segment