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Consumer response models such as the Innovation Adoption Model and the Information Processing Model all assume the affective stage of consumer response comes before the
Consumer response models such as the Innovation Adoption Model and the Information Processing Model all assume the affective stage of consumer response comes before the cognitive stage.
Consumer response models such as the Innovation Adoption Model and the Information Processing Model all assume the affective stage of consumer response comes before the cognitive stage.
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Operations Management Sustainability And Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson, Paul Griffin
4th Canadian Edition
0137319169, 978-0137319169
