Consumer Social Behavior: Reflective Questions

You may answer in a by question format- about a paragraph for each question

1.Who does neuromarketing ultimately benefit? The consumer, companies or both? Explain your answer and give specifics to support it.

2. Is it ethical for brands to tap into our desires and fears to purchase products? Give an example where it is ethical and where it isn't.

3. Have your own consuming patterns been influenced by what you now know about Edward Bernays influence and consumer social behavior strategies used by brands? Be specific in your answer.

4. Explain your goals in the beauty industry and how this knowledge will or will not affect them.

5. Reflect on what you think would be the ideal synergy between consumers and brands. Give specifics to support your ideas.