Consumer targeted sales promotions will help _______________.

Select one:

a.change customers' perception of product attributes

b.increase customer traffic to retail outlets

c.lower the per-unit cost of products

d.educate customers on new product offerings

What could be an objective of a reminder advertisement?

Select one:

a.Suggesting new uses of a product

b.Changing customers' perception of product attributes

c.Building brand preference

d.Reminding consumer that the product may be needed in the near future