Consumer wisdom on cyber bullying TOPIC Consumer wisdom and social marketing It is becoming more obvious that many of the behaviours that social marketing programs attempt to change/ develop for the good of individuals and the community are aimed at building wisdom - consumer wisdom. In this topic you will investigate consumer wisdom in the literature, present an integrated summary of research and then develop a social marketing plan to build consumer wisdom in a particular context theme. Importantly, you are developing a Social Marketing (SM) plan that is relevant for that context theme. Any literature must support the SM plan that you are proposing. Your response must utilise evidence-based research to demonstrate your comprehension of the topic. Students will need to consider the use of downstream, midstream or upstream marketing techniques. Please refer to the marking rubric for furthering your understanding of the expectations of this task.

The above ideas are to get you started on your assignment. The student needs to do the following: Choose (at least) 5 wisdom / consumer wisdom articles (can be peer-refereed from academic journals, Government sources, etc.). I find confused finding the articles And how to put it on the report