Question
Consumers Against Palm Oil ( CAPO ) has recently taken to targeting Pacific Palm Oil ( PPO ).It is the mission of the group to
Consumers Against Palm Oil (CAPO) has recently taken to targeting Pacific Palm Oil (PPO).It is the mission of the group to go to all Palm Oil Producers and publicly attack, using protests and picketing tools, what they do to bring attention to the plight of the orangutan's natural habitat as well as the other harm done by the production process including human mortality. The group also encourages customers to reduce consumption of the product through boycotts of palm oil by pressuring the brands we buy to use only sustainable palm oil.
Some ofPPO's big American customers have approachedMegat to find out whathe intends to do about the problem and have hinted that they may have to seek out a sustainable palm oil producer if Megat cannot provide some assurance that he isaddressing the problem.
Pacific Palm Oil needs to gather in coming up with creative alternatives to use in the MDQ decision making model. Useful information involves researching anything that the manager needs to know that might influence the decision making process. This includes experience from past or future situations as well as factual information. Even though the manager has no control over future events, information needs to be gathered to anticipate outcomes, consequences or actions when acting on PPO's alternatives.
In Building the Decision, the manager will createFOURviable alternatives. The case study mentions several obvious alternatives, such as:
- Obtaining a bank loan
- Applying for another government loan
- Educating the public
- Setting up an Orangutan Sanctuary
- Harvesting deforested land
The manager must look for ways to combine them with other possibilities to make stronger alternatives. One of the things the manager needs to consider is how to raise money.
In Building the Decision, the manager will createFOURviable alternatives that will help stop the protesters attack, produce environmental safe palm oil, retain customers, stay profitable all while becoming an environmental sustainability company.
What are FOUR objective alternatives for a Palm Oil Company? Are there any biases, and potential consequences for the alternatives?
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