Consumers and organizations go through a progression of steps as they make purchase decisions.

1. Describe the decision process for each step in the consumer decision-making process when deciding to purchase an Apple Smart Watch with GPS Wi-Fi (5 points)

2. Assuming the consumer decision-making process is typical and that competition in the smart watch market continues to increase, what are ve sales and marketing implications for Apple to increase their chance of success in selling to a consumer like you? (5 points)