Consumers enjoy having Google's search power at their fingertips, but if things go as planned, we'll have that Google power right before our very eyes, no fingers necessary."Augmented reality"the ability to project information in front of our eyesis now being used in commercial and military operations. For example, the U.S. Air Force uses it to display weapons information in fighter pilot helmets. However, it has yet to take off in the consumer market.That's because the required headgear has been uncomfortable, unattractive, and expensive.But Google is peering into the future and has tentative plans to sell its Google Glasses device to consumers in 2013.The sleek wraparound glasses place a single lens above a person's right eye that displays digital information that can be voice- and gesture-controlled.Connecting the device to a smartphone opens up a world of possibilities.The only product close to Google's glasses currently on the consumer market is a GPS device that skiers and snowboarders insert into goggles that displays speed information.

1.Research "augmented reality" on the Internet.Mention the most appropriate variables for segmenting the consumer market for products based on this technology.Explain why those variables are appropriate.

2.How would you market the Google Glass device in a 30-second commercial to consumers based on one of the segmenting variables you identified in the previous question?