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Consumers experience different kinds of motivational conflicts that can impact their purchase decisions. A person has a(n) ________ when he or she must choose between

Consumers experience different kinds of motivational conflicts that can impact their purchase decisions. A person has a(n) ________ when he or she must choose between two desirable alternatives. Question content area bottom Part 1 A. drive dilemma B. dissonance reduction conflict C. approach-approach conflict D. needs versus wants conflict E. expectancy theory

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