Consumers have increasingly expressed interest in delivery of electronic and virtual products (e.g., NFTS, video games, etc.). Consequently, Santa has been working tirelessly this past year to develop a new product delivery system that would run parallel to his traditional sleigh-based approach. He would delivery physical products as usual, but virtual products would be delivered through a brand new, cutting- edge, industry virtual product delivery system called Elfr. Elfr's advantage to traditionally delivery mechanisms is that it achieves file compression levels previously thought impossible allowing delivery of extraordinarily large files to remote locations. It is currently summertime and Santa has several more months before he needs to debut this new product delivery system. Walk me through the relevant pieces of the new product launch and launch management systems elements discussing how these apply to Santa's new product/service rollout and how this can help inform his decisionmaking.