The City of Charlotte, North Carolina, states its vision and mission as follows:

City Vision

The City of Charlotte will be a model of excellence that puts citizens first. Skilled, diverse, and motivated employees will be known for providing quality and value in all areas of service. We will be a platform for vital economic activity that gives Charlotte a competitive edge in the marketplace. We will partner with citizens and businesses to make this a community of choice for living, working, and leisure activities.

City Mission

The mission of the City of Charlotte is to ensure the delivery of quality public services and to promote the safety, health, and quality of life of its citizens. The city’s senior administrative staff has selected the following five strategic focus areas in which the city should try to excel: 13

• Community Safety (evolved from an initial focus on crime and now includes livability, stability, and economic viability of a neighborhood).

• Transportation (including maximizing public transit, building and maintaining roads, adopting and implementing land-use policies to support growth and transit goals, and ensuring adequate pedestrian and bicycle connections).

• Housing and Neighborhood Development (includes adequate code enforcement, developing strategies for affordable housing, and neighborhood and business district involvement in problem identification and solution development).

• Environment (includes protecting air and water quality, land preservation, and energy and resource conservation).

• Economic Development (includes sustaining prosperity, keeping jobs and the tax base in Charlotte, and building a skilled and competitive workforce). Required Develop a Balanced Scorecard for the City of Charlotte. Explain in detail your choice of what appears at the top of your proposed strategy map. Bear in mind that the city’s Balanced Scorecard need not include every important service.