Consumers may or may not be aware of the fact that they go through this process. Answer the following questions regarding your experience with the consumer decision process:

1) Have you recently seen or heard an ad that sparked your interest in a product?

2) Is it because you were manipulated into wanting a product you don't really need?

3) Or did it address some sort of problem or need that you already had and needed (or wanted) to address at some point?