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Consumers often purchase branded products like Heinz catsup and Ivory soap because: A Substitutes rarely exist for such products (consumers have little choice). B

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Consumers often purchase branded products like Heinz catsup and Ivory soap because: A Substitutes rarely exist for such products (consumers have little choice). B Such products are cheaper than their competitors. C) Such products are consistent and (usually) of high quality. D Such products are made locally, helping the economy of the community. 787

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