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Consumers respond more positively to ground beef advertised as 7 5 % lean than to ground beef described as 1 5 % fat,

Consumers respond more positively to ground beef advertised as "75% lean" than to ground beef described as "15% fat," even though they mean the same thing. This illustrates that consumer reactions are influenced by Question 6 options: belief perseverance. framing. confirmation bias. the availability heuristic.

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