Consumers' trust towards online companies is a major interest for researchers and practitioners. Booking.com has to deal with the issue of trust to increase its sales.The company discovered, even after offering a great website quality, that lot of potential customers are still not doing transactions on its website.

For this Scenario:

1. What is the management decision problem?
2. What is the marketing research problem?
3. Develop 3 research questions or components related to this marketing research problem
4. What type ofresearch method(s) (ex. experiment, interview, surveys etc.)do you propose to address this marketing problem andWhy.Please detail and justify your answers.
5. Formulate4 hypothesesrelated to this topic(one null hypothesis, one directional inverse, one directional direct and one non-directional). You can choose the variables that fit with your components in question c. please be ACCURATE while writing the hypotheses, anddon't repeat the same hypothesis different times