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Consumers who are purchasing a product that will be consumed publicly and is likely to be commented on by others around them are likely to
Consumers who are purchasing a product that will be consumed publicly and is likely to be commented on by others around them are likely to be most concerned about which choice goal?
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Answer Consumers in this scenario are likely most concerned about impression management as they want ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
