consumption and breast cancer. It was found specifically that women consuming more than 5 cups of coffee a day were less likely to develop breast cancer than women who never consumed coffee (Lowcock, Cotterchio, Anderson, Boucher, & EI- Sohemy, 2013). Imagine you see a newspaper story about this research that says, "Coffee Protects Against Coffee." Why is this headline misleading and why would a more accurate headline draw less interest