Consumption Biography Entry 4 - Culture

Culture has an enormous impact on our purchasing decisions. We learn culture through

Enculturation (native cultural norms that we gain from our family) and Acculturation (new cultural

norms that we adopt as a result of learning a new culture).

Describe a recent culturally influenced purchase that you made and tell me whether the cultural

norm that influenced your behaviour is something that you learned acculturally or enculturally

and tell me why you believe this to be the case. (Don't use coffee consumption for your entry