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Contemporary Marketing 17th edition Chapter 9 problem 1C 1. Is segmenting customers as explorers and admirals and the like a useful marketing tool? Why or
Contemporary Marketing 17th edition Chapter 9 problem 1C 1. Is segmenting customers as explorers and admirals and the like a useful marketing tool? Why or why not? 2. Which segment of the cruise market are most likely to be influenced by social media? Why?
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