Content marketing can be a very hectic mess unless you organize it into clear business

processes. Consider the following process:

The content writer takes up & finishes the first draft of an article. Includes

descriptions of any custom images that are to be used in the article

The marketer gathers influencer contact information, to be used for advertising

and marketing once the article is done

The editor proof-reads the article, makes points on grammar, style, spelling, etc.

The designer creates custom images as asked, sending them over to the content

writer

The writer takes the comments into consideration, fixes any mistakes, and adds

the images to the article

The SEO expert makes sure that the article meets the right optimization bestpractices & publishes the article

The marketer uses a combination of advertising & email outreach to make sure

that the article is read.

Activity: Construct the business process diagram and apply the flowcharting process

discussed